After 50 years, Fortuna Bourbon Whiskey is back. Founded in the 1880’s by Phillip Hollenbach, Fortuna played an integral role in the early days of the American whiskey industry. While the brand closed it’s doors in the 1960’s, it is now being revitalized for a new generation of bourbon drinkers.

Rare Character Whiskey is a purveyor of fine American whiskey, focused on unique selections tailored to each of our customers and partners. Through special relationships with top distillers across the country, Rare Character has exclusive access to expressions that have never been released to the public. With ambitious plans for future projects including new brands, special collaborations, novel barrel finishes, and more, Rare Character aspires to breathe life into the American whiskey category. Our dedication to innovation and evolution is driven by profound love and respect for incredible bourbons and ryes.

Proof/ABV: 105