QUI is made in small batches in the highlands of Jalisco, Mexico. After being aged for three and a half years in hand-selected American Whiskey and French Bordeaux barrels, QUI is filtered and redistilled to create the world's first platinum extra-añejo tequila. These years of maturation give QUI the rare and highly coveted "extra-anejo" designation, as well as its signature hazelnut, vanilla, and butterscotch characteristics with an incredibly smooth finish.

QUI has been awarded the Gold Medal in the Spirits of the Americas competition as the finest extra añejo judged and is named by the Wall Street Journal as one of the "Five Best Bottles to Buy Now."