"This is not your average tasteless, odorless vodka. It has character by design. A very light entry, a full rich body, and a bright floral finish. It's some of the best vodka around, and many people have told us it's the only vodka they'll drink straight.

Did we really infuse this vodka with rainbows? We did shine light through a prism and into the vodka. Turns out, that doesn't impart any flavor, but it does make the vodka fabulous."

This bottle of vodka won't solve the world's problems, but it will directly support the LGBTQ community, and that's a damn good start. Here's the deal: When you buy a bottle of our Pride Vodka, we donate 10 percent of the proceeds to an LGBTQ organization in each local region, so that money can continue to celebrate, educate and strengthen our community in countless ways.

Bottles are sold at the distillery and other retailers and bars in Indiana, Chicago, New York, and Kentucky. Let's raise a glass to allies, activists, friends and family who believe in equity and liberty and justice and glitter! Be proud and drink Pride!

We filled the first bottle of Pride Vodka on Friday, June 26, 2015 — the landmark day that the Supreme Court legalized same-sex marriage nationwide.

Pride Vodka is fermented and distilled on site in Bloomington, Indiana from white grapes.

This is not your average tasteless, odorless vodka. It has character by design. A very light entry, a full rich body, and a bright floral finish. We distill to 190.5° proof rather than blowing all of the flavors out at 192, leaving some of the grape aroma and flavor in the spirit before its final charcoal filtering. It's some of the best vodka around, and many people have told us it's the only vodka they'll drink straight.

Did we really infuse this vodka with rainbows? We did shine light through a prism and into the vodka. Turns out, that doesn't impart any flavor, but it does make the vodka fabulous.