'The name Cincoro, translating to "five gold" in Spanish ("cinco" meaning five, "oro" meaning gold), pays homage to the five founders - friendly basketball rivals turned close partners - and their pursuit to create the new gold standard in tequila. The five founders are Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari, the co-founder and CEO. Cincoro Tequilas have won over 12 gold medals at prestigious spirits competitions including a "Double Gold" for Cincoro Blanco