Tattoos are a vital part of our cultural heritage today. They tell the world who we are, without saying a word. In collaboration with Danish tattoo artist and modern day Viking Soul, Colin Dale, we created the bold design for this whisky, which celebrates the tattoo as a mark of both standing apart and being part of a tribe – just like Highland Park. Colin's intricate design is inspired by the free-flowing Nordic knotwork found on Viking wood carvings and reflects the Norse legend of the Midgard serpent, which grew so large it twisted round the Earth to grasp its tail in its mouth.